The Boston Celtics, for all intents and purposes, put the Miami Heat away in Game 5 of the Eastern Conference Finals with a 13-0 run which wrapped around the end of the third and beginning of the fourth quarter.
But when was the moment in which the Heat truly had no chance of coming back in the game?
Celtics-Heat takeaways: C's overcome ugly start to win Game 5
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It wasn't necessarily Jaylen Brown's dunk, even if Brown's posterization of Bam Adebayo made it an 89-71 lead for the Celtics with 5:16 remaining. Rather, it was the moment cameras cut to the reactions of Miami team president Pat Riley and team executive Alonzo Mourning after Brown's dunk.
The rest of the series remains to be determined, but after that moment, there was no coming back for the Heat in Game 5.