Tom Brady is continuing to bring his TB12 brand lifestyle brand to the next level. This summer, the company will set up shop in Boston's Back Bay. It will be the second TB12 center. The other is at Foxboro's Patriot Place adjacent to Gillette Stadium.
According to Catherine Carlock of The Boston Business Journal, the center on Boylston Street will offer a variety of fitness classes, equipment, and a smoothie bar. Additionally, there will be TB12 body coaches who will offer personalized programs at the center.
And per Jeremy C. Fox of The Boston Globe, this is just the start of the business, as TB12's chief executive, John Burns, said in a recent interview.
It’s my objective to see us launch this Boston flagship location this year, and then begin the process over the next few years of probably getting 10 to 12 more locations open, in a pretty broad geography.
Of course, there does remain one area that might be a bigger obstacle than others.
New York’s probably still the one place where it might be a little bit tricky, but we’ll figure that out.
So, as expected, this is the next step in Brady's attempt to establish a post-retirement career. The plan for Brady, who turns 42 Aug. 3, to continue building his brand is working, as he has had a successful book and now plans to open up a multitude of wellness centers over the course of his final few years in the NFL.
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Of course, since part of Brady's message is about the anti-aging benefits of his program, he seems unlikely to retire any time soon. He will probably continue to play and further establish the TB12 brand. Patriots fans will certainly like that.
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